- Sector: Clinics | Health Care
- Employees: 800
- Project: Corporate IdentityDie Gesamtheit der Kommunikations-, Marken-, Gestal...
Purpose of the project
- Working out and visualizing strengths of the public hospital
- Integration of the two facilities Erding and Dorfen under an umbrella brand
Project services
- Reputation analysis
- Company identity
- Visions workshop
- Positioning
- Tagline
- Corporate principles
- Visual identity
- Design manual
Results
- Brand relevant positioning
- Clear positioning as a public health care provider with top quality medicinal practices
- Bottom up developing of corporate principles for integration in the internal target groups