Birken AG
Positioning, User, Product Naming
- Sector: Consumer Goods/Pharmaceuticals
- Employees: 40
- Project: Strategy
- Year: since 2013
Purpose of the project
- Developing a name for a new product
- Planning marketing efforts
Project services
- Product positioning
- Developing a name with interdisciplinary teams
- Preliminary research on trademarkEine Trademark ist eine Marke mit einem Zeichen, da... rights
- Selection and presentation
- Brand workshop
- On- and offline user surveys
- Findings on marketing efforts
Results
- Distinct positioning of consumer products for effective marketing communication
- Recommendations for the optimization of communication activities