CASE STUDY | TISCOVER
Brand strategy for the first digital shopping street in the Alps
The main idea
Tiscover established itself as the first destination management system that not only offers tourist visitors overnight accommodation, but also provides significantly more information with additional information from directions to restaurants to top local events – in other words, “more than travel”.
This “more” was also a compass for the brand and design relaunch in terms of dynamics in the basic elements of logo, font and color.
Project occasion
Employee growth
Internationalization
Expanded service range: Booking portal and destination management services
Development of a strategy for the whole brand family
Project services
Brand reputation analysis
Assessment and findings
Vision
Positioning
Corporate design
Brand research
Brand manual
Design rollout
Communication strategy
“The very innovative and highly professional approach of Dietrich Identity accessed untapped marketing potential in our company and got our branding strategy on even clearer tracks.”
