TRUE VALUES AS THE BASIS FOR SUSTAINABLE BRAND SUCCESS
Dietrich Identity stands for true values that are tangible – we create brands that convince through authenticity, credibility and our precise, systematic approach.
Together with our clients, we develop distinctive identities based on deeply rooted, credible values that not only conquer markets, but also gain people’s trust.
Our brands are more than just names – they are living promises that endure in the long term and have the power to initiate real change in society and the environment.
BUILDING TRUST WITH OUR CLIENTS THROUGH OUR OWN BRAND IDENTITY
We work closely with our clients to develop brands that reflect their true values and connect authentically with their target audiences.
OUR FOUNDER
Fridolin Dietrich founded Dietrich Identity in 2003 with the vision of putting the identity of his clients at the center of strategic considerations.
During his career he was responsible for marketing and brands for 10 years, and with Estée Lauder he learned the significance of high value brands at an early stage. Later, he came to know the strength of competence-based corporate identity concepts through his spiritual mentor Benno Keysselitz.
Because of this experience and his training in business administration and organizational psychology, he is convinced that an organizations’ strength lies in the discovery of their own identity, and of the leading role of the corporate brand.
At the DID Team we understand our task as a competent moderator in this journey of discovery, and as a brand expert in the implementation process.
The philosophical basis is a consulting approach he developed is called the ‘Zebra Principle.’ You can read a profile of him in the Süddeutsche Zeitung here.
If you would like to invite him to a keynote lecture, please find out more here.”