- Sector: Energy
- Employees: 400
- Project: Corporate IdentityDie Gesamtheit der Kommunikations-, Marken-, Gestal...
Purpose for project
- Large employee growth
- Internationalization
- Strong competition
Project services
- Kick-off eventsIn der Regel sind Events bewusst inszenierte Verans...
- Image analysis
- Vision workshop
- Communication strategy
- Profiling concept
- Tagline
- Brand architecture
- Principles
- Company brochures in 9 languages
- Employee magazine “sunnytimes”
Results
- Brand relevant positioning in the energy business environment
- Positioning as a cooperative energy company with deeper roots in the energy pioneers
- Tagline “Making energy together”
- Change-Management through value-based integration workshops