- Sector: Group catering
- Employees: 80
- Project: BrandingAls Branding wird der gezielte, aktive Aufbau einer...
Purpose of the project
- Positioning of the brand in food catering service industry
- Two target groups with differing clientele: B2C (children, employees, seniors) and B2B (managers of day-care-facilities, schools and retirement homes and other chief executives)
Project services
- Brand identity
- Positioning
- Brands relaunch
- New market presence
Results
- Brand, values, brand essence
- Brand promise and messages
- New tagline “Hospitality catered to you”
- New logo and layoutGestaltungs- bzw. Layout Prinzipien in Form von sys...
- Website relaunch
- New communication media such as flyers, press portfolio, company letterhead
More information
“For an SME like SpeiseZeit the brand-forming process is a challenge. The process combines resources and funding. So the most important thing is the strong partnership that we have with Dietrich Identity. The process needed to happen quickly and make a precision landing.”
