- Sector: Industry
- Employees: 40,000
- Project: brandingAls Branding wird der gezielte, aktive Aufbau einer... and campaigning
Purpose of the project
- Brand assessment
- Integration of companies
Project services
- Management board presentation
- Image analysis
- TrademarkEine Trademark ist eine Marke mit einem Zeichen, da... accounting
- Brand image
- Brand portfolio
- Structuring of product range
- Logo design
Results
- Comparison of brand perception between 1999 and 2006
- Conception of communication activities for integration of businesses
- Structure of products, applications and brands