Efaflex Tor- und Sicherheitssysteme GmbH & Co. KG (Gate and Security Systems)
Brand Assessment, Potential Analysis
- Sector: Industry
- Employees: 1,000
- Project: Strategy
- Year: 2005-2006
Purpose of the project
- Product launch of a new overhead door
- Brand analysis of Efaflex
Project services
- Brand essence analysis
- Qualitative exploration of customer satisfaction
- Assessment and findings
- Potential analysis
- Brand strategy
Results
- Customer potential in the premium segment
- Effects of measures for the product launch